EMILY RATAJKOWSKI x MARELLA

EMILY RATAJKOWSKI x MARELLA
Capsule Collection Shop Windows

Creative Concept, Design, Production, Distribution and Set Up.

Art Direction & Design: lilli bertoni & simone sanfratello

A DIALOGUE BETWEEN LIGHT, SPACE AND FASHION:
THE SHOWCASE PROJECT FOR MARELLA X EMILY RATAJKOWSKI

To celebrate the launch of the Emily Ratajkowski x MARELLA collection, we created a showcase that would transform the exhibition space into an immersive visual experience. The design idea was born from the essence of the collection: a balance between rigor and sensuality, between structure and lightness, interpreted through the use of light as an architectural element.
The heart of the installation is the blazer, the absolute protagonist, suspended in a space that enhances its character. Luminous neon structures support and frame it, sometimes organized in geometric frames, sometimes broken down into a grid of suspended lights, until reaching a scenographic capsule that houses the most iconic piece of the collection. Light is not just a support element, but becomes a design material, redefining the relationship between fashion and architecture.
The project developed on multiple levels: from Rinascente in Milan, where the collection was launched with a major event with a strong media impact, to the main European flagship stores, where the concept was expressed in special windows and custom pop-ups. In Rome, Rinascente on Via del Tritone hosted an exceptional installation, with all seven windows transformed into a single large visual story, emphasizing the link between light, space and urban experience.
A project that goes beyond the installation, becoming a bridge between art, design and retail, where fashion dialogues with architecture through an essential but powerful visual language.